University of Toronto
Institute for Pandemics
Branding for the University of Toronto’s Institute for Pandemics. The following was one of the
many concepts originally presented for the institute. The overall goal was to introduce to general publics the mission,
value, and objectives of the Institute with senses of hope and postive outlook. Using the shapes of building blocks
and U of T brand colours to express the process of pandemic research is built on past experiences and findings.
Design/Direction & Motion: Zoe Xu