Marketing and Brand Campaign
Museum of Vancouver
Bringing a refreshing and modern look to the museum across its all departments.
Overview
Every five years, MOV releases a strategic planning for its board members and key sponsors. In 2021, I collaborated with MOV’s marketing team, copywriters, videographers, and photographers to present MOV’s vison and planning through visual elements.
RoleWorked within marketing team to come up with ideas for campaigns.
Led the design process from concepts to campaign implementation.
RoleWorked within marketing team to come up with ideas for campaigns.
Led the design process from concepts to campaign implementation.
Digital Banner
Process
layout planning layout planning die-cut proof proof final print final print sketches while getting familiar with the space getting floor plan to determine banner sizes sketches while getting familiar with the space
Result
Digital version available here
Apart from the print aspect,
in collaboration with marketing specialist, we also created digital ads and social media content.
Apart from the print aspect, in collaboration with marketing specialist, we also created digital ads and social media content.
Editorial Material (Print and Digital Version)
Overview
Each year MOV’s education team will launch education programs for K-12 students. In 2021 and 2022, I worked with education team to bring fun and dynamic visuals to the program.
RoleCollaborated with education team to create brochures and digital ads.
RoleCollaborated with education team to create brochures and digital ads.
ResultThe new brochure brought increase in 32% more program inquiries and 17% increase in registrations.
O
In 2021, I worked with MOV’s marketing team to design their annual reports. Since then, I supervise junior designer at the museum to recreate the design base on the guideline and templates I created in 2021.
Digital version available here
Poem installations in collaboration with Fiona Lam
Marketing: Lorenzo Schober, Zoe Xu
Education: Charlotte Chang, Bérengère Descamp
Copy Editing: Dania Sheldon
Photographer: Christian Zane Clado
Print Production: Grandview Printing Co Ltd.
Design, Motion & Art Direction: Zoe Xu