Museum of Vancouver
MOVing Forward: Strategic Campaign
In 2022, I worked with the Museum of Vancouver (MOV)’s marketing team to conceptualize and design for
the marketing campaign for MOV’s five-year strategic planning. I brought forth the campaign name MOVing Forward
to the team and applied MOV’s architectural and conceptual uniqueness to the entire process.
Design, Motion & Art Direction: Zoe Xu
Marketing Manager: Lorenzo Schober
Photographer: Christian Zane Clado
Copy Editing: Dania Sheldon
Print Production: Grandview Printing Co Ltd.