TIFF 2022 Festival


Toronto International Film Festival
& Shop Campaign



Toronto International Festival 2022 was a 10 day event sprawling from King St. in Toronto. 
I worked with TIFF’s in-house design team with two other designers and video editors to conceptualize the look and feel. 
In my role, I worked on creating digital ads and display banners, print collateral, real life banners, email assets,
and social media motion graphics. All content below are the work I did in my role. 


TIFF 2022


Street pole banner and poster




Posters outside Royal Alexandra Theatre


gi

I created a set of animated GIF for Instagram



Web display ad



















TIFF Shop etc.

TIFF Shop is the gift shop of TIFF featuring various merchandise about the festival and films from all over the world.
I worked with TIFF Shop and developed its Summer/Fall 2022 ads across all digital platforms. The shapes and graphics were inspired by
merchandise that was carried by TIFF Shop, such as key chains, music boxes, notebooks, Jack-in-box, pins, fidgets etc.


Elements inspired by TIFF’s gift items: key chain, palette, pins etc.









Photo: TIFF Shop
TIFF Shop Design & Motion: Zoe Xu




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